Latest G100 Report (2025) is out!

2025 has been a turbulent year for global finance, and the volatility shows no signs of slowing.

The latest G100 Report (2025), by Peregrine Communications is out. It offers insight into the asset management industry’s evolving trends and emerging best practices.

The top 5 key findings include:

• 45% of firms are suffering stagnant or declining brand awareness
• 88% of pure-play private markets firms had below-average media sentiment, and more than 75% were distinctly negative
• 39% of firms still lack an always-on paid search strategy
• Most firms cluster around 16 recurring key message areas
• Firms with low authority are far more likely to lose AUM

We’re introducing Peregrine Frame, a new analytical tool built to help asset managers assess the distinctiveness of their positioning.

👉 Read the full report