I love what I do. I have been doing this for almost two decades

Currently serving as Vice President of SEO, GEO & Web Development at Peregrine Communications, I bring proven record leading high-performing teams that deliver data-led ROI across traditional and generative search environments.

As a strategic leader I take a holistic approach to every project to ensure technical excellence deliver business goals.

Currently pioneering AI-powered automation and predictive analytics to modernise engagement, accelerate conversion, and drive sustainable growth.

Fluent speaker of English, Ukrainian and Russian.

Core values that shape everything I do

Curious by nature

Every project presents an opportunity to ask 'what if?' and explore deeper. A career built on curiosity means constantly testing assumptions, exploring new methodologies, and learning from both successes and failures. This mindset keeps solutions innovative and work perpetually fresh.

Performance-driven

Creativity without direction is just noise. Every design element, feature, technical choice, and optimization strategy must justify its existence through measurable impact. If it doesn't contribute to the goal, it doesn't make the cut, regardless of how clever or creative it might be.

Pursuit of Perfect

Most settle ffor 'good enough.' That's where the real work begins. Every element, whether prominent or hidden, deserves equal attention to detail. This, deliberate focus compounds into experiences that feel effortless, intuitive and impossible to ignore.